They're offering a discount in exchange for the visitor's email, or even worse, just asking the visitor to “subscribe to their newsletter.”
If you're doing this, you're leaving valuable leads on the table.
In this email course, I show you how to take your low opt-in conversion rate of 10% to a jaw staggering 50% or more opt-in rate.
Written by David Crowther, who in the past 20 years has worked for small businesses and major corporations, including Barclaycard, GlaxoSmithKline and British Telecom.
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